Turn Every Interaction
into an
Intentional
Experience
Hi, I’m Shirin…
First and foremost I’m a wife and mom to two incredible kids. They make me laugh every day and keep me on my toes in the best possible way.
I began working in Customer Experience (CX) nearly ten years ago. Before that, I built my career in Project and Client Management, which shaped how I think about expectations, communication, and delivering on promises. Those skills became the backbone of my approach to CX: creating experiences that are thoughtful, intentional, and truly centered on the customer.
I love everything about crafting meaningful journeys, managing expectations, and helping organizations become more customer-centric. I’ve had the opportunity to lead teams, design customer journeys, collaborate with boards, and contribute to strategic decisions that improve how companies care for the people they serve.
My work has taken me from design studios, where I helped build custom, human-focused experiences, to the tech space supporting churches, nonprofits, and schools. Across all of these environments, one theme has remained constant — my passion for understanding customers and translating that insight into better relationships and better results.
Today, I serve as the VP of Customer Experience at Tithe.ly. I’m deeply grateful for this role and for the privilege of leading such a talented team. I believe wholeheartedly in the mission, the people, and the impact this company is making.
What You’ll Find Here….
This page is my space to share my passion — along with what I’ve learned about CX, leadership, and all things customer.